Campaign Collateral
Tuesday, March 15th, 2011
About the Project
Colorado Local First is a public outreach campaign by the Mile High Business Alliance intended to draw attention to the decision-making process of spending money locally, first. This campaign takes different forms, the two largest being Buy Local Week and Local Flavor Guides.
My Role in this Project
Creative direction, design, illustration, photography, and copywriting
Feeling the local love and want your own schwag?
The Mile High Business Alliance has stickers and t-shirts with some of the designs. 303-872-5646.
Tags: Colorado Local First, Denver, Local First, Mile High Business Alliance
Posted in Ad Design, Campaign Collateral, Illustrations, Large Media Design, Logo Design, Photography, Portfolio | Comments Off
Tuesday, February 15th, 2011
About this Project
The Lone Tree Arts Center is a new performing/visual arts center in Lone Tree Colorado. They were seeking a complete branding package and contracted Workhorse Creative Co for the work.
My Role in this Project
Working with a team of designers, we created the logo and brand strategy. Aside from brainstorming and early design concepts, my contributions were the complete design of some collateral based on the brand strategy we created. The collateral I created is shown above.
Tags: Arts Center, Brochure, Collateral, Colorado, Flyer, Lone Tree, Rack Card
Posted in Campaign Collateral, Portfolio | Comments Off
Saturday, February 12th, 2011
About the Neighborhood
Castle Pines is a small city just south of Lone Tree and north of Castle Rock, Colorado. Though the business district is nested into Safeway and King Soopers plazas, there are actually several locally-owned businesses there. There’s also a castle about 4 miles west of the business district that’s pretty interesting to see. The art direction for this guide, as always is to give a good feel of the neighborhood. You can download a pdf of the guide from MHBA’s site.
My Role in this Project
This project is part of the Local Flavor Guide series produced by the Mile High Business Alliance. I designed the overall look for the guide series and each individual guide. The images used in each guide is a combination of photography that I shot, illustrations I drew, and some stock images. Scroll through the images above to see the finished guide and the photos I took for it.
Tags: Castle Pines, Local Flavor Guide, map, Mile High Business Alliance
Posted in Illustrations, Neighborhood Guides, Photography | Comments Off
Thursday, February 10th, 2011
About these Projects
Logos and icons are the little cornerstone that ties collateral together (aside from the rest of the look of the brand, of course…). It’s this little gem that gets repeated exposure in lots of different formats, so it’s best if it’s simple. I always design logos as vector files so the file type can be as versatile as possible.
Tags: Castle Pines, Castle Pines Economic Development Council, Colorado Local First, Janny Beck Jameson, Logo, Maple Spring Studio, University Hills, University Hills Plaza
Posted in Campaign Collateral, Illustrations, Logo Design | Comments Off
Monday, November 15th, 2010
About the Neighborhood
This project is part of the Local Flavor Guide series produced by the Mile High Business Alliance. Golden Triangle neighborhood just south of Colfax Avenue in Downtown Denver. Though it’s called the Golden Triangle, many of us refer to is as the Bermuda Triangle, as it’s easy to get turned around in this little corner of Denver. The art direction for this guide, as always is to give a good feel of the neighborhood. You can download a pdf of the guide from MHBA’s site.
My Role in this Project
I designed the overall look for the guide series and each individual guide. The images used in each guide is a combination of photography that I shot, illustrations I drew, and some stock images. Scroll through the images above to see the finished guide and the photos I took for it.
Tags: Golden Triangle, Local Flavor Guide, Mile High Business Alliance
Posted in Neighborhood Guides, Photography | Comments Off
Monday, November 15th, 2010
About the Project
Every year in Denver, Black Friday kicks off Buy Local Week. This is a campaign to encourage people to shop for their holiday gifts at locally owned businesses and to educate people on the economic impact of doing so. The campaign had plenty of collateral pieces including
- logo design
- event banners (slide 1 above)
- billboards (slide 2)
- bus ads (slides 3-6)
- shopping guide and bingo game piece (slide 7)
- posters (slides 8 & 9)
- magazine ads
- bingo submission boxes
- web ads
- POS instruction cards
All of these materials had the same look and feel as well as the same basic message–though often each ad or poster used a different example for why buying local first is a good choice. There were a number of large format pieces (bilboards, bus ads…) that required a little extra planning.
My Role in this Project
I created the theme of the campaign, provided the art direction, copy, design, and illustration for all of the pieces.
Tags: Buy Local Week, Holiday, Local First, Mile High Business Alliance, Shopping Guide
Posted in Ad Design, Campaign Collateral, Illustrations, Large Media Design, Logo Design, Portfolio | Comments Off
Monday, May 10th, 2010
About the Neighborhood
This project is part of the Local Flavor Guide series produced by the Mile High Business Alliance. Antique Row is a Denver neighborhood located just south of I-25 on Broadway. It’s aptly called Antique Row because of the concentration of antique shops and dealers located in these few blocks. The art direction for this guide, as always is to give a good feel of the neighborhood. You can download a pdf of the guide from MHBA’s website.
My Role in this Project
I designed the overall look for the guide series and each individual guide. The images used in each guide is a combination of photography that I shot, illustrations I drew, and some stock images. Scroll through the images above to see the finished guide and the photos I took for it.
Tags: Antique Row, Local Flavor Guide, Mile High Business Alliance
Posted in Neighborhood Guides, Photography | Comments Off
Monday, January 11th, 2010
About the Neighborhood
This project is part of the Local Flavor Guide series produced by the Mile High Business Alliance. uHills is short for University Hills, which is located just south of I-25 in Denver on Colorado Blvd. University Hills is made of plazas, most of which still have their 50′s era plaza signage. Though plazas normally mean chain stores and restaurants, you might be surprised to learn that most of the uHills area is locally-owned. In fact, you’ll find a number of great Mediterranean restaurants in the neighborhood. You can download a pdf of the guide from MHBA’s site.
My Role in this Project
I designed the overall look for the guide series and each individual guide. The art direction for this guide, as always is to give a good feel of the neighborhood. The images used in each guide is a combination of photography that I shot, illustrations I drew, and some stock images. Scroll through the images above to see the finished guide and the photos I took for it.
Tags: Local Flavor Guide, Mile High Business Alliance, Uhills, University Hills
Posted in Neighborhood Guides, Photography | Comments Off