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Mar
15
Colorado Local First Campaign BY localflavor
Colorado Local First sticker campaign

About the Project

Colorado Local First is a public outreach campaign by the Mile High Business Alliance intended to draw attention to the decision-making process of spending money locally, first. This campaign takes different forms, the two largest being Buy Local Week and Local Flavor Guides.

My Role in this Project

Creative direction, design, illustration, photography, and copywriting

Feeling the local love and want your own schwag?

The Mile High Business Alliance has stickers and t-shirts with some of the designs. 303-872-5646.

Feb
15
Lone Tree Arts Center Marketing Collateral BY localflavor
collateral-ltac-flyer

About this Project

The Lone Tree Arts Center is a new performing/visual arts center in Lone Tree Colorado. They were seeking a complete branding package and contracted Workhorse Creative Co for the work.

My Role in this Project

Working with a team of designers, we created the logo and brand strategy. Aside from brainstorming and early design concepts, my contributions were the complete design of some collateral based on the brand strategy we created. The collateral I created is shown above.

Feb
12
Castle Pines Local Flavor Guide BY localflavor
Castle Pines Local Flavor Guide - cover

About the Neighborhood

Castle Pines is a small city just south of Lone Tree and north of Castle Rock, Colorado. Though the business district is nested into Safeway and King Soopers plazas, there are actually several locally-owned businesses there. There’s also a castle about 4 miles west of the business district that’s pretty interesting to see. The art direction for this guide, as always is to give a good feel of the neighborhood. You can download a pdf of the guide from MHBA’s site.

My Role in this Project

This project is part of the Local Flavor Guide series produced by the Mile High Business Alliance. I designed the overall look for the guide series and each individual guide. The images used in each guide is a combination of photography that I shot, illustrations I drew, and some stock images. Scroll through the images above to see the finished guide and the photos I took for it.

Feb
10
Logo Design BY localflavor
Logo design for the Colorado Local First campaign

About these Projects

Logos and icons are the little cornerstone that ties collateral together (aside from the rest of the look of the brand, of course…). It’s this little gem that gets repeated exposure in lots of different formats, so it’s best if it’s simple. I always design logos as vector files so the file type can be as versatile as possible.

Nov
15
Golden Triangle Local Flavor Guide BY localflavor
Cover for the Golden Triangle Local Flavor Guide

About the Neighborhood

This project is part of the Local Flavor Guide series produced by the Mile High Business Alliance. Golden Triangle neighborhood just south of Colfax Avenue in Downtown Denver. Though it’s called the Golden Triangle, many of us refer to is as the Bermuda Triangle, as it’s easy to get turned around in this little corner of Denver. The art direction for this guide, as always is to give a good feel of the neighborhood. You can download a pdf of the guide from MHBA’s site.

My Role in this Project

I designed the overall look for the guide series and each individual guide. The images used in each guide is a combination of photography that I shot, illustrations I drew, and some stock images. Scroll through the images above to see the finished guide and the photos I took for it.

Nov
15
Buy Local Week 2010 BY localflavor
Buy Local Week billboard

About the Project

Every year in Denver, Black Friday kicks off Buy Local Week. This is a campaign to encourage people to shop for their holiday gifts at locally owned businesses and to educate people on the economic impact of doing so. The campaign had plenty of collateral pieces including

  • logo design
  • event banners (slide 1 above)
  • billboards (slide 2)
  • bus ads (slides 3-6)
  • shopping guide and bingo game piece (slide 7)
  • posters (slides 8 & 9)
  • magazine ads
  • bingo submission boxes
  • web ads
  • POS instruction cards

All of these materials had the same look and feel as well as the same basic message–though often each ad or poster used a different example for why buying local first is a good choice. There were a number of large format pieces (bilboards, bus ads…) that required a little extra planning.

My Role in this Project

I created the theme of the campaign, provided the art direction, copy, design, and illustration for all of the pieces.

May
10
Antique Row Local Flavor Guide BY localflavor
Cover for the Antique Row Local Flavor Guide

About the Neighborhood

This project is part of the Local Flavor Guide series produced by the Mile High Business Alliance. Antique Row is a Denver neighborhood located just south of I-25 on Broadway. It’s aptly called Antique Row because of the concentration of antique shops and dealers located in these few blocks. The art direction for this guide, as always is to give a good feel of the neighborhood. You can download a pdf of the guide from MHBA’s website.

My Role in this Project

I designed the overall look for the guide series and each individual guide. The images used in each guide is a combination of photography that I shot, illustrations I drew, and some stock images. Scroll through the images above to see the finished guide and the photos I took for it.

Jan
11
University Hills (uHills) Local Flavor Guide BY localflavor
Cover for the University Hills Local Flavor Guide

About the Neighborhood

This project is part of the Local Flavor Guide series produced by the Mile High Business Alliance. uHills is short for University Hills, which is located just south of I-25 in Denver on Colorado Blvd. University Hills is made of plazas, most of which still have their 50′s era plaza signage. Though plazas normally mean chain stores and restaurants, you might be surprised to learn that most of the uHills area is locally-owned. In fact, you’ll find a number of great Mediterranean restaurants in the neighborhood.  You can download a pdf of the guide from MHBA’s site.

My Role in this Project

I designed the overall look for the guide series and each individual guide. The art direction for this guide, as always is to give a good feel of the neighborhood. The images used in each guide is a combination of photography that I shot, illustrations I drew, and some stock images. Scroll through the images above to see the finished guide and the photos I took for it.