Colorado Local First is a public outreach campaign by the Mile High Business Alliance intended to draw attention to the decision-making process of spending money locally, first. It’s also about stoking a little love for the city of Denver and state of Colorado.
Creative direction, design, illustration, photography, and copywriting
These illustrations were commissioned by Fooducopia.com that went on posters for a local food festival. The posters promoted eating healthful food to be healthy and to eat locally grown food.
Creative direction, illustration
The Internet Plan by Mary Camacho is a book for small business owners who need a web presence but don’t know how to get started. My role in this project was book layout and illustration. In addition to the work on the book itself, I have done sales collateral for point of sale, business cards, etc.
Being Awesome is AWESOME fest 2011 is an event to bring together people who have ideas, skills, and excitement about getting something awesome done. The theory is that when you gather a bunch of inspired people into the same room, good things will inevitably happen.
I designed the logo, website, and all of the print collateral for this project. The programming work for beingawesomeisawesomefest.com was done by John Larson of JPL Consulting.
Colorado Local First is a public outreach campaign by the Mile High Business Alliance intended to draw attention to the decision-making process of spending money locally, first. This campaign takes different forms, the two largest being Buy Local Week and Local Flavor Guides.
Creative direction, design, illustration, photography, and copywriting
The Mile High Business Alliance has stickers and t-shirts with some of the designs. 303-872-5646.
This project is an ongoing outreach campaign for the Mile High Business Alliance. It includes lots of print pieces directed towards members and potential members as well as general outreach to the public.
I do all of the design, illustration, and art direction–along with some copywriting and photography.
Castle Pines is a small city just south of Lone Tree and north of Castle Rock, Colorado. Though the business district is nested into Safeway and King Soopers plazas, there are actually several locally-owned businesses there. There’s also a castle about 4 miles west of the business district that’s pretty interesting to see. The art direction for this guide, as always is to give a good feel of the neighborhood. You can download a pdf of the guide from MHBA’s site.
This project is part of the Local Flavor Guide series produced by the Mile High Business Alliance. I designed the overall look for the guide series and each individual guide. The images used in each guide is a combination of photography that I shot, illustrations I drew, and some stock images. Scroll through the images above to see the finished guide and the photos I took for it.
About these Projects
Logos and icons are the little cornerstone that ties collateral together (aside from the rest of the look of the brand, of course…). It’s this little gem that gets repeated exposure in lots of different formats, so it’s best if it’s simple. I always design logos as vector files so the file type can be as versatile as possible.
Every year in Denver, Black Friday kicks off Buy Local Week. This is a campaign to encourage people to shop for their holiday gifts at locally owned businesses and to educate people on the economic impact of doing so. The campaign had plenty of collateral pieces including
All of these materials had the same look and feel as well as the same basic message–though often each ad or poster used a different example for why buying local first is a good choice. There were a number of large format pieces (bilboards, bus ads…) that required a little extra planning.
I created the theme of the campaign, provided the art direction, copy, design, and illustration for all of the pieces.
All content © Copyright 2012 by Local Flavor Marketing Group, LLC.
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