This project is an ongoing outreach campaign for the Mile High Business Alliance. It includes lots of print pieces directed towards members and potential members as well as general outreach to the public.
I do all of the design, illustration, and art direction–along with some copywriting and photography.
Castle Pines is a small city just south of Lone Tree and north of Castle Rock, Colorado. Though the business district is nested into Safeway and King Soopers plazas, there are actually several locally-owned businesses there. There’s also a castle about 4 miles west of the business district that’s pretty interesting to see. The art direction for this guide, as always is to give a good feel of the neighborhood. You can download a pdf of the guide from MHBA’s site.
This project is part of the Local Flavor Guide series produced by the Mile High Business Alliance. I designed the overall look for the guide series and each individual guide. The images used in each guide is a combination of photography that I shot, illustrations I drew, and some stock images. Scroll through the images above to see the finished guide and the photos I took for it.
About these Projects
Logos and icons are the little cornerstone that ties collateral together (aside from the rest of the look of the brand, of course…). It’s this little gem that gets repeated exposure in lots of different formats, so it’s best if it’s simple. I always design logos as vector files so the file type can be as versatile as possible.
Every year in Denver, Black Friday kicks off Buy Local Week. This is a campaign to encourage people to shop for their holiday gifts at locally owned businesses and to educate people on the economic impact of doing so. The campaign had plenty of collateral pieces including
All of these materials had the same look and feel as well as the same basic message–though often each ad or poster used a different example for why buying local first is a good choice. There were a number of large format pieces (bilboards, bus ads…) that required a little extra planning.
I created the theme of the campaign, provided the art direction, copy, design, and illustration for all of the pieces.
Love Kangaroo is a book that I self-published in September 2010. I contributed all of the content as well as the page layout and book cover. I created a shorter edition of the book and called Goatworthy. The cover is different, though related-looking and the contents have the same formatting.
The Local Flavor Guide series is produced by the Mile High Business Alliance. We started this project back in the fall of 2007 when Local Flavor Marketing Group met the Business Alliance at a local first festival. We knew immediately that we could work together and work together well to make some great stuff happen. We supported the project so much that we gave it our name and brand. Though our brand has since changed, the Local Flavor Guides are strong and well-established in Denver neighborhoods.
We developed the over brand for the project along with the concept of exactly what purpose the guides should serve. Since then, I design each guide including most photos and illustrations.
You can download pdfs of the guides from MHBA’s site.
I thought I’d share this little gem just because it’s fun. This is the very first book I ever wrote and illustrated. I was elementary school at the time. Fifth grade, to be precise. It just goes to show you, I’ve been at it for a while.
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