Logo Design
Saturday, March 31st, 2012
About the Neighborhood
This project is part of the Local Flavor Guide series produced by the Mile High Business Alliance. The Old South Pearl Street shopping district is south east of downtown Denver, between Alameda Ave. and Jewel Ave (north/south) Broadway Blvd and the Washington Park neighborhood (west/east).
Like other neighborhoods in Denver, Old South Pearl Street developed along a street car line. Over the years, the rails went away and eventually the I-25 highway was built, bisecting the neighborhood. The area we now call Old South Pearl Street is just the southern bit of the original neighborhood boundaries – from I-25 on the northern end, to Jewel Ave. on the southern end. This neighborhood is home to boutiques and restaurants. Though the business district has had its booms and slumps over the past 100 years, the area is still relatively affluent.
The art direction for this guide, as always is to give a good feel of the neighborhood. You can download a pdf of the guide from MHBA’s site.
My Role in this Project
I designed the overall look for the guide series and each individual guide. The images used in each guide is a combination of photography that I shot, illustrations I drew, and some stock images. Click through the thumbnails above to see the finished guide and the photos I took for it. This guide is a remake of the 2007 version.
See other Local Flavor Guides
Tags: Colorado Local First, Local Flavor Guides, Mile High Business Alliance, Old South Pearl Street, Original Local Flavor Guide
Posted in Campaign Collateral, Logo Design, Neighborhood Guides, Photography | Comments Off
Monday, October 31st, 2011
About the Neighborhood
This project is part of the Local Flavor Guide series produced by the Mile High Business Alliance. The Tennyson Street shopping district is in the Berkeley neighborhood of Denver. It is considered to be in the Denver Highlands area.
Though the Berkeley neighborhood covers a lot of ground, the Tennyson Street shopping district only runs along Tennyson Street from about W 38th Ave to W 44th Ave. This neighborhood is notable because it was the home of the original location of Elitch Gardens when it was a community botanical garden and zoological exhibit. Elitch Gardens has relocated closer to downtown, but the canopy over the old carousel still remains.
The art direction for this guide, as always is to give a good feel of the neighborhood. You can download a pdf of the guide from MHBA’s site.
My Role in this Project
I designed the overall look for the guide series and each individual guide. The images used in each guide is a combination of photography that I shot, illustrations I drew, and some stock images. Click through the thumbnails above to see the finished guide and the photos I took for it.
See other Local Flavor Guides
Tags: Berkeley, Colorado Local First, Denver, Denver Local Business, Local Flavor Guide, Neighborhood, Tennyson Street
Posted in Campaign Collateral, Editing, Logo Design, Neighborhood Guides, Photography | Comments Off
Sunday, October 23rd, 2011
About the Program
The Denver Energy Challenge is a program created by the City and County of Denver to encourage businesses and individuals to conserve energy use. The program offers educational programs and some rebate incentives for smarter energy use and building upgrades.
My Role in this Project
I designed the logo and several collateral pieces including a window cling and web badge for participating businesses, certificates, mailers, and other event-specific pieces.
Tags: City and County of Denver, Denver Energy Challenge, Mile High Business Alliance
Posted in Campaign Collateral, Illustrations, Logo Design, Portfolio | Comments Off
Friday, September 30th, 2011
About the Neighborhood
This project is part of the Local Flavor Guide series produced by the Mile High Business Alliance. The West Wash Park neighborhood covers a large area of southeast Denver: Speer Blvd to I-25 and Broadway Blvd. to Downing St. West Wash Park is full of tiny pockets of businesses all nestled in by big stretches of residential area. The art direction for this guide, as always is to give a good feel of the neighborhood. You can download a pdf of the guide from MHBA’s site.
My Role in this Project
I designed the overall look for the guide series and each individual guide. The images used in each guide is a combination of photography that I shot, illustrations I drew, and some stock images. Click through the thumbnails above to see the finished guide and the photos I took for it.
See other Local Flavor Guides
Tags: Colorado, Colorado Local First, Denver, Denver Local Business, Local Flavor Guide, Map of Denver, Mile High Business Alliance, Neighborhood Guide, Washington Park, West Wash Park
Posted in Campaign Collateral, Logo Design, Neighborhood Guides, Photography | Comments Off
Saturday, August 20th, 2011
About the Neighborhood
This project is part of the Local Flavor Guide series produced by the Mile High Business Alliance. The Cherry Creek North shopping district is southeast of downtown Denver, along Speer Blvd/1st Ave/Alameda Ave and the Cherry Creek trail. Cherry Creek is one of Denver’s most elite shopping districts and can also boast a strong saturation of locally owned businesses. The art direction for this guide, as always is to give a good feel of the neighborhood. You can download a pdf of the guide from MHBA’s site.
My Role in this Project
I designed the overall look for the guide series and each individual guide. The images used in each guide is a combination of photography that I shot, illustrations I drew, and some stock images. Click through the thumbnails above to see the finished guide and the photos I took for it.
See other Local Flavor Guides
Tags: Cherry Creek North, Colorado Local First, Local Flavor Guide, Mile High Business Alliance
Posted in Campaign Collateral, Editing, Logo Design, Neighborhood Guides, Photography | Comments Off
Sunday, March 27th, 2011
About this Project
Being Awesome is AWESOME fest 2011 is an event to bring together people who have ideas, skills, and excitement about getting something awesome done. The theory is that when you gather a bunch of inspired people into the same room, good things will inevitably happen.
My Role in this Project
I designed the logo, website, and all of the print collateral for this project. The programming work for beingawesomeisawesomefest.com was done by John Larson of JPL Consulting.
Posted in Campaign Collateral, Illustrations, Logo Design, web | Comments Off
Tuesday, March 15th, 2011
About the Project
Colorado Local First is a public outreach campaign by the Mile High Business Alliance intended to draw attention to the decision-making process of spending money locally, first. This campaign takes different forms, the two largest being Buy Local Week and Local Flavor Guides.
My Role in this Project
Creative direction, design, illustration, photography, and copywriting
Feeling the local love and want your own schwag?
The Mile High Business Alliance has stickers and t-shirts with some of the designs. 303-872-5646.
Tags: Colorado Local First, Denver, Local First, Mile High Business Alliance
Posted in Ad Design, Campaign Collateral, Illustrations, Large Media Design, Logo Design, Photography, Portfolio | Comments Off
Thursday, February 10th, 2011
About these Projects
Logos and icons are the little cornerstone that ties collateral together (aside from the rest of the look of the brand, of course…). It’s this little gem that gets repeated exposure in lots of different formats, so it’s best if it’s simple. I always design logos as vector files so the file type can be as versatile as possible.
Tags: Castle Pines, Castle Pines Economic Development Council, Colorado Local First, Janny Beck Jameson, Logo, Maple Spring Studio, University Hills, University Hills Plaza
Posted in Campaign Collateral, Illustrations, Logo Design | Comments Off
Monday, November 15th, 2010
About the Project
Every year in Denver, Black Friday kicks off Buy Local Week. This is a campaign to encourage people to shop for their holiday gifts at locally owned businesses and to educate people on the economic impact of doing so. The campaign had plenty of collateral pieces including
- logo design
- event banners (slide 1 above)
- billboards (slide 2)
- bus ads (slides 3-6)
- shopping guide and bingo game piece (slide 7)
- posters (slides 8 & 9)
- magazine ads
- bingo submission boxes
- web ads
- POS instruction cards
All of these materials had the same look and feel as well as the same basic message–though often each ad or poster used a different example for why buying local first is a good choice. There were a number of large format pieces (bilboards, bus ads…) that required a little extra planning.
My Role in this Project
I created the theme of the campaign, provided the art direction, copy, design, and illustration for all of the pieces.
Tags: Buy Local Week, Holiday, Local First, Mile High Business Alliance, Shopping Guide
Posted in Ad Design, Campaign Collateral, Illustrations, Large Media Design, Logo Design, Portfolio | Comments Off