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Mar
31
Old South Pearl Street 2012 Local Flavor Guide BY localflavor
Old South Pearl Street 2012 Local Flavor Guide

About the Neighborhood

This project is part of the Local Flavor Guide series produced by the Mile High Business Alliance. The Old South Pearl Street shopping district is south east of downtown Denver, between Alameda Ave. and Jewel Ave (north/south) Broadway Blvd and the Washington Park neighborhood (west/east). Download the guide.

Like other neighborhoods in Denver, Old South Pearl Street developed along a street car line. Over the years, the rails went away and eventually the I-25 highway was built, bisecting the neighborhood. The area we now call Old South Pearl Street is just the southern bit of the original neighborhood boundaries – from I-25 on the northern end, to Jewel Ave. on the southern end. This neighborhood is home to boutiques and restaurants. Though the business district has had its booms and slumps over the past 100 years, the area is still relatively affluent.

The art direction for this guide, as always is to give a good feel of the neighborhood.

My Role in this Project

I designed the overall look for the guide series and each individual guide. The images used in each guide is a combination of photography that I shot, illustrations I drew, and some stock images. Click through the thumbnails above to see the finished guide and the photos I took for it. This guide is a remake of the 2007 version.

See other Local Flavor Guides

Oct
31
Tennyson Street Local Flavor Guide BY localflavor
Tennyson Street Local Flavor Guide Cover

About the Neighborhood

This project is part of the Local Flavor Guide series produced by the Mile High Business Alliance. The Tennyson Street shopping district is in the Berkeley neighborhood of Denver. It is considered to be in the Denver Highlands area. Download the guide.

Though the Berkeley neighborhood covers a lot of ground, the Tennyson Street shopping district only runs along Tennyson Street from about W 38th Ave to W 44th Ave. This neighborhood is notable because it was the home of the original location of Elitch Gardens when it was a community botanical garden and zoological exhibit. Elitch Gardens has relocated closer to downtown, but the canopy over the old carousel still remains.

The art direction for this guide, as always is to give a good feel of the neighborhood.

My Role in this Project

I designed the overall look for the guide series and each individual guide. The images used in each guide is a combination of photography that I shot, illustrations I drew, and some stock images. Click through the thumbnails above to see the finished guide and the photos I took for it.

See other Local Flavor Guides

 

Oct
23
Denver Energy Challenge BY localflavor
Denver Energy Challenge logo

About the Program

The Denver Energy Challenge is a program created by the City and County of Denver to encourage businesses and individuals to conserve energy use. The program offers educational programs and some rebate incentives for smarter energy use and building upgrades.

My Role in this Project

I designed the logo and several collateral pieces including a window cling and web badge for participating businesses, certificates, mailers, and other event-specific pieces.

Sep
30
West Wash Park Local Flavor Guide BY localflavor
West Wash Park Local Flavor Guide

About the Neighborhood

This project is part of the Local Flavor Guide series produced by the Mile High Business Alliance. The West Wash Park  neighborhood covers a large area of southeast Denver: Speer Blvd to I-25 and Broadway Blvd. to Downing St. West Wash Park is full of tiny pockets of businesses all nestled in by big stretches of residential area. The art direction for this guide, as always is to give a good feel of the neighborhood. Download the guide.

My Role in this Project

I designed the overall look for the guide series and each individual guide. The images used in each guide is a combination of photography that I shot, illustrations I drew, and some stock images. Click through the thumbnails above to see the finished guide and the photos I took for it.

See other Local Flavor Guides

 

Aug
20
Cherry Creek North Local Flavor Guide BY localflavor
Local Flavor Guide – Cherry Creek North guide cover

About the Neighborhood

This project is part of the Local Flavor Guide series produced by the Mile High Business Alliance. The Cherry Creek North shopping district is southeast of downtown Denver, along Speer Blvd/1st Ave/Alameda Ave and the Cherry Creek trail. Cherry Creek is one of Denver’s most elite shopping districts and can also boast a strong saturation of locally owned businesses. The art direction for this guide, as always is to give a good feel of the neighborhood. Download the guide.

My Role in this Project

I designed the overall look for the guide series and each individual guide. The images used in each guide is a combination of photography that I shot, illustrations I drew, and some stock images. Click through the thumbnails above to see the finished guide and the photos I took for it.

See other Local Flavor Guides

 

Mar
27
Being Awesome is Awesome Fest 2011 BY localflavor
Being Awesome is Awesome fest onsite signage

About this Project

Being Awesome is AWESOME fest 2011 is an event to bring together people who have ideas, skills, and excitement about getting something awesome done. The theory is that when you gather a bunch of inspired people into the same room, good things will inevitably happen.

My Role in this Project

I designed the logo, website, and all of the print collateral for this project. The programming work for beingawesomeisawesomefest.com was done by John Larson of JPL Consulting.

Mar
15
Colorado Local First Campaign BY localflavor
Colorado Local First sticker campaign

About the Project

Colorado Local First is a public outreach campaign by the Mile High Business Alliance intended to draw attention to the decision-making process of spending money locally, first. This campaign takes different forms, the two largest being Buy Local Week and Local Flavor Guides.

My Role in this Project

Creative direction, design, illustration, photography, and copywriting

Feeling the local love and want your own schwag?

The Mile High Business Alliance has stickers and t-shirts with some of the designs. 303-872-5646.

Feb
10
Logo Design BY localflavor
Logo design for the Colorado Local First campaign

About these Projects

Logos and icons are the little cornerstone that ties collateral together (aside from the rest of the look of the brand, of course…). It’s this little gem that gets repeated exposure in lots of different formats, so it’s best if it’s simple. I always design logos as vector files so the file type can be as versatile as possible.

Nov
15
Buy Local Week 2010 BY localflavor
Buy Local Week billboard

About the Project

Every year in Denver, Black Friday kicks off Buy Local Week. This is a campaign to encourage people to shop for their holiday gifts at locally owned businesses and to educate people on the economic impact of doing so. The campaign had plenty of collateral pieces including

  • logo design
  • event banners (slide 1 above)
  • billboards (slide 2)
  • bus ads (slides 3-6)
  • shopping guide and bingo game piece (slide 7)
  • posters (slides 8 & 9)
  • magazine ads
  • bingo submission boxes
  • web ads
  • POS instruction cards

All of these materials had the same look and feel as well as the same basic message–though often each ad or poster used a different example for why buying local first is a good choice. There were a number of large format pieces (billboards, bus ads…) that required a little extra planning.

My Role in this Project

I created the theme of the campaign, provided the art direction, copy, design, and illustration for all of the pieces.